As all incoming enquiries and bookings are recorded by easybooking, the Booking Monitor shows 100% of bookings and cancellations, regardless of whether they were entered or removed via a regional website, a booking portal, directly or manually by the reception. The data generated in this way can be accessed by our partners using a specifically developed statistics tool.
The following graph gives an overview of the development of the accesses to the widgets provided by easybooking. These are the booking engine and the enquiry form, which are integrated into the website by all accommodation providers. The hits, searches and enquiries sent are measured in order to be able to find out how the interest in holidays in Austria is developing.
The first sign of improvement in the tourism economy is interest in holidays - measurable by the incoming enquiries guests send to our accommodation businesses. This graph automatically shows on a daily basis how the number of enquiries compares to the previous year and to 2019. An ideal indication to be able to recognise at an early stage whether and to what extent there is interest in holidays. We experienced the absolute all time low in March of 2020 - this showed 93% fewer enquiries than on the same day of the week in the previous year.
Interesting insights are provided by the channels through which guests complete their bookings. We register the source of the booking and that our hosts are able to convince guests to book directly. In addition to the percentage of bookings via OTAs, the percentage of bookings via the destination site of the destination is also shown. The value of direct bookings is made up of all sources that are generated directly, including bookings by phone or email. Currently, the percentage of bookings via booking portals is on the rise again.
A relevant question that many ask themselves: how many enquiries & bookings will be received for the coming season? Will guests have the same desire to travel and enjoy holiday activities as before? We currently see: The trend is towards more short-term bookings, but also towards planning for the next peak season. This chart shows the number of enquiries and bookings for the last 7 days and is automatically updated daily.
The trend line has been declining since the beginning of the pandemic from February 2020 and reached a low point of up to 91% fewer incoming bookings at the end of March 2020 compared to the previous year. And the number of enquiries also shows the same values. While the summer months of 2020 showed a strong upswing again, activity dropped again in the winter months of 2020/21. Since the announcements in mid-September 2021, tourism is experiencing a renewed upswing and the industry is enjoying more enquiries and bookings.
At the beginning of the crisis, since February 2020, holidays were increasingly cancelled and on 13 March 2020 even reached a cancellation rate up to 944% higher than the previous year. The course of time clearly shows that parallel to the improvement of the general situation, predominantly in summer 2020, the number of cancellations also decreased again. Even on 19 November 2021, there were +574% cancellations compared to the previous year, which is due to the announcement of the 4th lockdown for Austria. Since the beginning of 2022, but at the latest with summer 2022, cancellations have been trending downwards and are well on the way to normalisation.
This page is automatically updated on a daily basis in order to be able to track the development and effects in real time. The data is based on a comparison of a customer group that was already active in the previous year with an average of 1 million monthly overnight stays. This group is characterised by small to medium-sized businesses with an average of less than 10 units from the holiday regions in the D-A-CH area (predominantly Austria).
You are a tourism association and interested in the statistics of your region? We would like to use the time of economic crisis to support not only your businesses but also you in your future planning and would be pleased to hear from you. Other interested stakeholders are also welcome to get in touch with us.