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Bookings instead of cancellations - how does ist continue?

When will consistency and normality return to our everyday lives? This is probably the question we all ask ourselves as we constantly follow current developments and experience a different kind of tourism than before. We at easybooking are glad that the summer turned out to be better than many hosts initially thought. And we remain confident that also in the coming winter season we will receive more inquiries and bookings for our hosts.

Thanks to our Booking Monitor, which is shown below, you can follow the developments live on this page. It shows the interest, inquiries, bookings and cancellations and thus visualizes the booking developments in the DACH area in real time.

 

The booking monitor

Since all incoming requests and bookings are recorded by easybooking, the Booking Monitor shows 100% of the bookings and cancellations, regardless of whether they were entered or removed directly or manually by the reception via a regional website or a booking portal. The data generated in this way can be accessed by our partners using a specially developed statistics tool.

Overview of the hits and searches

The graph gives an overview of the development of the number of visits on the widgets provided by easybooking. These are the booking endine and the request form, which are integrated into the website by all accommodation providers that are using easybooking as software solution. The hits, searches and sent requests are measured to determine when the interest in holidays in Austria will increase again.

The number of requests

The first sign of improvement in the tourism industry is the interest in holidays, measurable by the incoming requests that guests send to our accommodation providers. This graph automatically displays, on a daily basis, how the number of enquiries has changed compared to the previous year. We have already passed the lowest point of the current situation - in March 2020, for example, there were 93% fewer inquiries compared to the same day last year.

The booking sources

Up-to-date we register the source of the booking and whether our hosts are able to convince the guests to book directly. In addition to the share of bookings via OTAs, the proportion of bookings via the destination website is also displayed. The value of direct bookings consists of all sources that are generated directly including bookings made by phone or e-mail. Currently, the proportion of bookings via the booking portals is increasing again.

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Will there be a winter tourism?

A relevant question that many tourism managers are asking themselves is for which time period the inquiries and bookings are currently coming in, even if they are just a few. Are tourists still interested in travelling in winter? This question is answered in this graph concerning the bookings and requests of the last 7 days.

Booking behavior

Obviously there has been a downward trend line since February 10th. Since then, the number of bookings, regardless of the booking source, has been negative compared to the previous year and reached a low point at the end of March with up to 91% fewer incoming bookings. Also the number of inquiries show the same downwoard trend.

Cancellations were higher than ever

At the beginning of the crisis, since February 24, more and more vacations were cancelled and on March 13th, the cancellation rate was even up to 944% higher than in the previous year. The desire to travel was lower than ever. The course of time clearly shows that parallel to the improvement in the general situation, mainly in summer 2020, the number of cancellations also fell again.

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Millions of losses due to cancelled bookings

That chart shows the lost turnover of Tyrolean property owners due to incoming cancellations and missing bookings compared to the previous year. Easybooking calculated the total loss for the Tyrolean accommodation market. Currently the estimated loss in terms of missing bookings and cancellations is 40.6 million euros for Tyrol, 12.5 million euros of which are just for the 12th of March 2020.

Accommodation providers had to close

In addition to the current cancellations hosts had to close their business and guests needed to travel back. In Tyrol, Salzburg and Vorarlberg, the hosts were obliged to close their guest houses and cancel upright bookings. For the Tyrolean accommodation market, therefore, the value of the remaining bookings from 13 March to 30 April were considered. The value of these bookings which are not arriving amounts to 165 million € for the total tyrolian market. The calculation is based on the current market share of easybooking in relation of the overnight stays in tyrol.

This page is updated daily at 10:00 CET to monitor booking behaviors in the DACH region. The data is based on a comparison of a customer group already active in the previous year with an average of 1 million overnight stays per month. These small to medium-sized establishments with an average of less than 10 units from the holiday regions in the D-A-CH area (mainly Austria) are characteristic of the survey. For any information on the Statistics shown on this page, or if you have interest in working with us on statistics and booking behavior in tourism, please use our contact form.

You are a tourism association and interested in the statistics of your region? We would like to use the time of crisis to support not only your businesses but also you in your future planning and would be pleased if you contact us. Other interested parties are also welcome to contact us.