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Bookings instead of cancellations - how does ist continue?

When will consistency and normality return to our everyday lives? This is probably the question we all ask ourselves as we constantly follow current developments and experience a different kind of tourism than before. After a summer 2020, which was fortunately better than expected for many hosts, the winter season 2020/21 is again characterized by severe ups and downs. But we at easybooking remain confident that in the coming summer season will again receive more inquiries and bookings for our hosts.

Thanks to our Booking Monitor, which is shown below, you can follow the developments live on this page. It shows the interest, inquiries, bookings and cancellations and thus visualizes the booking developments in the DACH area in real time.

 

The booking monitor

Since all incoming requests and bookings are recorded by easybooking, the Booking Monitor shows 100% of the bookings and cancellations, regardless of whether they were entered or removed directly or manually by the reception via a regional website or a booking portal. The data generated in this way can be accessed by our partners using a specially developed statistics tool.

Overview of the hits and searches

The graph gives an overview of the development of the number of visits on the widgets provided by easybooking. These are the booking endine and the request form, which are integrated into the website by all accommodation providers that are using easybooking as software solution. The hits, searches and sent requests are measured to determine when the interest in holidays in Austria will increase again.

The number of requests

The first sign of improvement in the tourism industry is the interest in holidays, measurable by the incoming requests that guests send to our accommodation providers. This graph automatically displays, on a daily basis, how the number of enquiries has changed compared to the previous year. We experienced the absolute low point in March of last year: in March 2020, for example, there were 93% fewer inquiries compared to the same day last year.

The booking sources

Up-to-date we register the source of the booking and whether our hosts are able to convince the guests to book directly. In addition to the share of bookings via OTAs, the proportion of bookings via the destination website is also displayed. The value of direct bookings consists of all sources that are generated directly including bookings made by phone or e-mail. Currently, the proportion of bookings via the booking portals is increasing again.

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Will there be a summer tourism?

A relevant question: will inquiries & bookings be received for the upcoming summer season? Are guests interested in traveling despite uncertain forecasts? If we remember the past summer in 2020, there is cautious reason for confidence: the anticipation of vacation in the warm months was all the greater after the winter season! And we assume the same right now: as soon as guests can, they will take their chance for vacation! In this graph the number for the requests and bookings of the last 7 days is shown and automatically updated daily.

Booking behavior

Obviously there has been a downward trend line since February 10th. Since then, the number of bookings, regardless of the booking source, has been negative compared to the previous year and reached a low point at the end of March with up to 91% fewer incoming bookings. Also the number of inquiries show the same downwoard trend.

Cancellations were higher than ever

The trend line has been declining since the beginning of the pandemic from February 10, 2020, reaching a low point of up to 91% less incoming bookings at the end of March 2020 compared to the previous year. And the number of requests also shows the same values. While the summer months of 2020 showed a strong upswing again, activity dropped again in the winter months of 2020/21.

Digital solution for hosts.

Restart successfully.

This page is updated daily at 10:00 CET to monitor booking behaviors in the DACH region. The data is based on a comparison of a customer group already active in the previous year with an average of 1 million overnight stays per month. These small to medium-sized establishments with an average of less than 10 units from the holiday regions in the D-A-CH area (mainly Austria) are characteristic of the survey. For any information on the Statistics shown on this page, or if you have interest in working with us on statistics and booking behavior in tourism, please use our contact form.

You are a tourism association and interested in the statistics of your region? We would like to use the time of crisis to support not only your businesses but also you in your future planning and would be pleased if you contact us. Other interested parties are also welcome to contact us.